Mascara is makeup that enhances the look of lashes and is usually brushed on with a wand. One popular beauty question is, “What is mascara used for?” It’s most often used to make lashes look longer, lusher, and bolder—and there are many different Clinique mascara formulas that accomplish that.

We have mascaras for every lash look. If you’re looking for the best waterproof mascara, our bestseller High Impact™ Mascara. Lash Power™ Long-Wearing Mascara vows to look pretty for 24 hours without smudging. Naturally Glossy Mascara adds sheen to your lashes, while Chubby Lash™ Fattening Mascara for volume plumps them up perfectly.

Mascara can be used to create a variety of effects. At Clinique, we develop formulas in different shades to help enhance natural lash colours, though you may also find it in colourful shades like purple or blue mascara to complement one’s eye colour. A tip for lighter lashes: if yours are blonde, you may want to try brown mascara for a natural look.

Learning how to apply mascara is simple. First, apply one coat of Lash Building Primer and let it dry before swiping on mascara. Next, wiggle your favourite mascara wand into the base of your lashes, and then wiggle it up and out. Giving the base of your lashes a good coating of mascara makes them look lush and can help define your eyes. Add a second coat for extra drama.

Please note: Lash Building Primer is not recommended for use with Lash Power, High Impact Curling and Bottom Lash Mascara formulas.

Every Clinique mascara is ophthalmologist-tested. Still, mascara should be removed whenever eyes are ready for a long rest. To remove mascara try a totally tugless, non-irritating makeup remover like Clinique Take the Day Off™ Makeup Remover for Lids, Lashes, and Lips.

At Clinique, we’ve got everything from waterproof mascara to curling mascara, lengthening mascara and more. The best mascara is a marriage of the formula and the brush–both are designed to work seamlessly together. From the soft definition of Naturally Glossy Mascara to the drama of High Impact™ Mascara, a range of looks are just a wand wiggle away. For expert advice on which lash is best for you, speak to a Clinique Consultant.