You can apply your eyeshadow using an applicator, but if you want to draw precise lines, we recommend using eye shadow brushes. Our brush collection is lightweight yet strong, and made from the finest materials to ensure longevity.

If you want your eyeshadow to last without cracking or creasing, apply a primer to the eyelid before you begin your eye shadow base. Then, apply the lightest shade of powder eye shadow to the eyelid area. To increase the depth and intensity, you can add additional darker shades closer to the eyelid crease. Blend using your finger or a brush, and then apply the eyeliner and mascara of your choice.

It’s easy to learn how to use a shadow stick to create expert effects. Simply apply directly to your eyelids, and blend upward and outward to build the intensity. You can also use another shade of eye shadow stick to add more colour depth.

If you’re not sure where to begin, an eye shadow palette makes it easy to create stylish effects. For those with green or blue eyes, a green eye shadow will highlight the natural allure of your eye colour.

Want to make a stylish impact? Our Color Blocked Cat Eye guide will show you how to create a feline-inspired look that’s certain to turn heads! We also have a step-by-step Smoky Eyes guide for those who want to create a smouldering effect.