Think of a facial serum as the powerhouse of your skincare regimen; it’s formulated to help get visible, specific results. The best serums typically have a lightweight consistency and a high concentration of active ingredients, which allows them to penetrate deep into the skin and get to work.

Depending on its formula and ingredients, facial serum can help you combat various skincare concerns. From brightening serums to anti-ageing serums and more, at Clinique, we have treatments for all skin types and concerns. Each serum is charged with potent ingredients to focus on its mission, whether it's to even your skin tone, boost glow, or help smooth fine lines.

There are a few things to consider before choosing your new serum, including your skin type and concerns, and what ingredients are right for you.

Even Better Clinical™ Radical Dark Spot Corrector + Interrupter is our gold-standard serum for dark spots and it works to help correct the appearance of discolouration, including blemish marks and age spots. Clinique Smart Clinical Repair™ Wrinkle Correcting Serum helps to outsmart wrinkles by repairing appearance, resurfacing, and re-plumping the skin thanks to hard-working ingredients like hyaluronic acid, while Clinique Fresh Pressed™ Daily Booster contains vitamin C to help brighten your complexion.

Our Anti-Blemish Solutions Blemish + Line Correcting Serum is a serum with salicylic acid that works as a grown-up solution for blemishes—it targets the look of lines as it helps to treat breakouts. Looking for an anti-ageing treatment? Clinique Smart Night™ Clinical MD Treatment Retinol is a serum that helps to speed up cell turnover for, thanks to key anti-ageing ingredients retinol and niacinamide.

Whether you’re shopping for a face serum for dry skin, oily, combination or sensitive skin, our range has it all. Need a hand finding the right one for you? Try our Skin Diagnostic or Chat Now.

Learning how to use facial serum is simple. Start by applying a small amount on cleansed, exfoliated skin – most face serums direct you to use just 1-2 pumps – and follow with moisturiser. The rule of thumb when it comes to layering skincare is to go from thinnest to thickest in texture, so serum first, moisturiser second. You can use the same facial serum in the morning and night, but remember to follow with a day cream and an SPF.

Serums are powerful, thanks to the concentrated ingredients in a thin base that penetrate the dermis and get to work. Add your favourite facial serum to your twice-daily skincare routine and with consistent use, you’ll see a visible difference. For an even more effective routine, pair your serum with your go-to cleanser, exfoliator and moisturiser.